“Growth Path helped select the range of Italian security products best suited for North America; identified key differentiators; their value to new customers; and facilitated strategic alliances for rapid access to our new market.”
- Aniello Musella, Italian Trade Commission
“Growth Path was able to review our new product offering and help us effectively bring it to the mining community. I would gladly work with them on any project.”
- Stephen Jones, Director Business Development, Sundex
“Growth Path interviewed our clients and helped crystallize the value we brought to them. By communicating this value, and our sector specificity, we were able to clearly differentiate JCA as we positioned for a sale.”
- Jack Chute, JCA
If you rely on your existing customer-base for more than 40% of annual revenue, then you can benefit from a shift to establishing a Hunter-Farmer methodology. We can help implement this sales-split which segregates new from repeat business, allowing your best ‘street people’ to sell full-time while inside sales and client management specialists pro-actively support existing customers.
Our ‘white spot’ determination can help pinpoint locations for new sales-only offices/branches, while maximizing the effectiveness of your sales staff by limiting travel.
Examining your sales processes will help streamline the time spent closing by your sales staff, as we look how to maximize sales leads, qualification, proposals, follow-up, commissioning and handover to customer service.
As part of your over-all target marketing approach, we can help in transforming your sales force to value-add selling techniques. We can also assist in determining the efficacy of a dedicated service force or inside sales support.