“Kevin analysed our team-building workshop, participating as a production facilitator. With the knowledge he gained he was able to spin off 15 different modules that we could offer as Continuous Improvement Program mini-sessions.”
- Bob Presner, Beyond the Box
“Growth Path helped select the range of Italian security products best suited for North America; identified key differentiators; their value to new customers; and facilitated strategic alliances for rapid access to our new market.”
- Aniello Musella, Italian Trade Commission
“Growth Path interviewed our clients and helped crystallize the value we brought to them. By communicating this value, and our sector specificity, we were able to clearly differentiate JCA as we positioned for a sale.”
- Jack Chute, JCA
Listening to your current and prospective customers can reveal their joy and their pain. It can focus you on what they expect, and what they value. It can help you find untapped potential.
Growth Path can help align your offering with your target markets - by listening, and asking all the right questions. We can distill what you should do, from what you can do. Then we'll help you redesign your portfolio to capitalize on what you do best, with a customer-centric focus.
Growth Path ensures that your products and services are clearly differentiated, with value propositions important to your target markets. Pricing must meet market expectations - and remain profitable. By focusing on what your customers seek, we can help create a low-competition/high-value offering.
Are you primarily a service provider and think that Product Management isn't for you? Then you need to speak with us on the value of Productization. Services can often be packaged in a way that is both easily understood by the customer, and ensures profitability for you. In the course of establishing your service package, we define deliverables, timelines, and cost/price. This creates services easily understood by your customers - taking the risk out for them. By proofing delivery, we clearly establish all the costs inherent for you - eliminating the risk there too.
Best of all, productizing services doesn't change what you do well - merely how you sell it.
For more comments and thoughts, check out our blogs on Product Management here.