What Our Clients Say:

“Growth Path interviewed our clients and helped crystallize the value we brought to them. By communicating this value, and our sector specificity, we were able to clearly differentiate JCA as we positioned for a sale.”

- Jack Chute, JCA

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Growth Path e-Marketing Program

We’ve designed a program of regular e-marketing, aligned with typical B2B response patterns & psychology. And the metrics to ensure it’s all on track.

Planting the seeds of awareness can be difficult for B2B companies. Websites tend to be static, and draw little repeat traffic. So how do you keep in front of your contact base for awareness, and continue to drive them back to your site? With an e-marketing program.

All recommendations below are for B2B busineses.

  • Metrics and Analytics
  • Monitoring open rates let’s you know the value your contacts place on receiving e-mail from you.
  • Click-thru rates measure the value of your subject – as they follow the trail to your website.
  • Unsubscribe and bounce-back lists give you actionable follow-up – to determine what’s changed, and who your new contact may be.
  • Your e-marketing is bench-marked against similar industry results – to allow you to join the best.
  • Constant, Relevant Content: Unlike consumers, businesses have low tolerance thresholds for casual contact. Reach out too frequently, and they will unsubscribe and eliminate the channel of communication.
  • We’ve established and tested a B2B program which maximizes awareness and contact levels, while minimizing “noise”. Research driven determination of best months, days – even time of day for release.
  • Quarterly Newsletters: A main article which exposes your expertise – and opinion – on a subject of concern. This is complemented by a sidebar “factoid” – relevant supporting research or metrics. And at the bottom of the page, we tell them what’s new for your company. The key throughout, is to inform, not sell.
  • Monthly E-Blasts: The months in between don’t need to be dark. We send out a short (usually 4-line) e-mail. It’s a teaser, with a link to a longer article or news story on your website. Short enough to see it all in a mail preview window, and designed to drive traffic to your site.

» Editorial Calendars

» Off-Month E-Blasts & Quarterly Newsletters

» Monthly Metrics Analysis & Fine-Tuning


Price: $750/month, based on a 1-year contract.
Modifications available on an a la carte basis.
Ask about associated web maintenance, video and social media programs.

                      eMarketing Brochure

         Download the eMarketing Package Brochure