Planting the seeds of awareness can be difficult for B2B companies. Websites tend to be static, and draw little repeat traffic. So how do you keep in front of your contact base for awareness, and continue to drive them back to your site? With an e-marketing program.
The greatest difficulty in refreshing content is usually in deciding focus. We will establish a dynamic editorial calendar for the year, with modifications as needed based on market changes, critical events, etc. This includes selecting subject matter for newsletters and articles, and regular areas of focus for news features.
Off-Month E-Blasts: Relying on the editorial calendar, we follow the same start-to-finish process to keep your company top-of-mind
Quarterly Newsletters: Selection of release dates, based on best practices for your industry. Ghost-written articles, based on scheduled conversations with your experts. Full management of the release campaign from writing, formatting, deployment & metric analysis.
What interests your audience, and what stimulates them to read more on your site. Automatic management of unsubscribe and sign-up requests. Monthly actionable bounce-back lists which indicate where your contact status may have changed. We use all this data in our quarterly editorial calendar review – as a way of staying on top of trends and current interests.