What Our Clients Say:

“Growth Path helped select the range of Italian security products best suited for North America; identified key differentiators; their value to new customers; and facilitated strategic alliances for rapid access to our new market.”

- Aniello Musella, Italian Trade Commission

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Differentiation

What would make your target customers choose your company? What aren’t they getting now? Most importantly, what features/issues will cause a potential customer to choose expertise over price as their deciding factor?

Growth Path can help you accurately determine that with a comprehensive program ranging from customer interviews and competitive analysis, through focus groups and advisory councils.

Differentiation

Our analysis starts with input from your sales and support staff on customer requests and issues. This is followed up with a strategically devised set of customer satisfaction issues which not only provide insight on your customers’ current retention status; but looks at what they value from other providers; examines their purchasing/decision patterns; and uncovers the best way to add premium value.

When you look to focus on a particular vertical market or demographic, it’s important to understand precisely what drives them, and what it will take to be viewed as the brand of choice. For new markets, this is where focus groups can be invaluable – and Growth Path has extensive experience in assembling focus groups ranging from testing new product introductions, to determining new market requirements and barriers-to-entry.

For a market in which you wish to establish a reputation for ongoing expertise, this focus group transforms into an advisory council, composed of influencers and decision makers within your industry. The twist here is that in addition to polling them for market trends and requirements, you must convince them that you are simultaneously transforming your business with what you learn.

Which brings us to marketing your expertise – with business development efforts followed up by case studies, testimonials, and sales applications in an integrated marketing portfolio. Because the plan is not just to be the best – but to let the right people know, so they’ll choose you.

We can help you accurately determine that with a comprehensive program ranging from customer interviews and competitive analysis, through focus groups and advisory councils.