“Kevin analysed our team-building workshop, participating as a production facilitator. With the knowledge he gained he was able to spin off 15 different modules that we could offer as Continuous Improvement Program mini-sessions.”
- Bob Presner, Beyond the Box
“Growth Path helped select the range of Italian security products best suited for North America; identified key differentiators; their value to new customers; and facilitated strategic alliances for rapid access to our new market.”
- Aniello Musella, Italian Trade Commission
“Growth Path interviewed our clients and helped crystallize the value we brought to them. By communicating this value, and our sector specificity, we were able to clearly differentiate JCA as we positioned for a sale.”
- Jack Chute, JCA
Find out what they value, what they need, and what they're willing to pay for. Also how they typically receive and process information, so you know how best to communicate - and grab their attention.
Customer Advisory sessions are just the start of an effective customer focus. Growth Path prepares you to take the next step to to compare your internal view with that of your customers, and determine how best to position yourself to take advantage of both viewpoints.
Fold in your strategic direction for the future, so that you grow with your targeted markets.
Clear, concise and effective communication of your value proposition and company differentiators.