“Growth Path helped select the range of Italian security products best suited for North America; identified key differentiators; their value to new customers; and facilitated strategic alliances for rapid access to our new market.”
- Aniello Musella, Italian Trade Commission
“Growth Path was able to review our new product offering and help us effectively bring it to the mining community. I would gladly work with them on any project.”
- Stephen Jones, Director Business Development, Sundex
“Growth Path interviewed our clients and helped crystallize the value we brought to them. By communicating this value, and our sector specificity, we were able to clearly differentiate JCA as we positioned for a sale.”
- Jack Chute, JCA
Growth Path can work with your account service team to establish value-based criteria to determine how to respond pro-actively to your A-list clientele.
We’ll help your team implement multi-tiered customer development plans to maximize key account potential, by determining the full breadth of needs which can be fulfilled by your organization. We’ll also work with you on developing partnerships that can tremendously broaden your appeal to key accounts.
Finally, we’ll help your sales & account team divide responsibilities, learn to differentiate A, B & C type accounts from core business, and develop targeting plans for adding/nurturing strategic key accounts on a regular basis to stimulate growth.